今年第三烧！53万的理想MEGA自燃，炸出了奶爸宝妈的焦虑

Core Viewpoint - The article discusses the recent fire incidents involving the Li Auto MEGA, a luxury electric MPV, raising concerns about its safety and potential impact on sales [3][4][5]. Group 1: Fire Incidents - The Li Auto MEGA has experienced multiple fire incidents, with the most recent occurring on October 23 in Shanghai, where the vehicle caught fire while driving normally, leading to a total loss of the vehicle [6][8]. - A previous incident on August 6 in Hangzhou involved a collision that resulted in the MEGA catching fire, but the driver reported that the vehicle's doors functioned properly, allowing for a safe escape [11][12]. - Another incident on June 10 in Harbin involved a self-ignition in a parking garage, with investigations revealing conflicting reports about the cause of the fire [15][19]. Group 2: Sales Performance and Market Position - The MEGA was launched in March 2024 with a starting price of 55.98 million, but has struggled with sales, averaging less than 1,000 units per month, and only 807 units sold in January 2025 [21][24]. - Despite the initial challenges, sales began to improve after the introduction of a new version in April 2025, with August deliveries surpassing 3,000 units, making it the top seller in its price segment [24][25]. - The company is facing pressure to ensure the success of its electric products, as the second quarter of 2025 saw a revenue decline of 4.5% year-on-year, highlighting the need for strong sales in the electric vehicle segment [29]. Group 3: Consumer Concerns - The recent fire incidents have raised significant safety concerns among consumers, particularly regarding the ability to evacuate children from the vehicle in an emergency [29][31]. - Public demand for clarity on the causes of the fires is increasing, with expectations for the company to provide transparent investigations into the incidents [31].