宗馥莉已回娃哈哈上班

Core Viewpoint - The return of Zong Fuli to the company as the president of Hongsheng Beverage Group indicates a strategic shift in brand management, with a focus on continuing the use of the Wahaha brand for 2026 sales despite her previous resignation as chairman and general manager of Wahaha Group [3][4]. Group 1 - Zong Fuli has resumed work but is now acting as the president of Hongsheng Beverage Group after resigning from her positions at Wahaha Group [3]. - The Hongsheng system has informed its sales subsidiaries that they will continue to use the Wahaha brand in 2026, confirming the brand's ongoing relevance in the market [3][4]. - Following Zong Fuli's resignation in September, her newly launched brand "Wawa Xiaozong" is temporarily sidelined, indicating potential brand conflicts and compliance issues [4][5]. Group 2 - The decision to maintain the Wahaha brand comes after Zong Fuli's resignation was attributed to non-compliance regarding trademark usage, leading her to pursue her own brand [4]. - Hongsheng Group, initially a contract manufacturer for Wahaha, has evolved into a comprehensive beverage company under Zong Fuli's management, covering the entire beverage production chain [4][5]. - Multiple trademark applications for "Wawa Xiaozong" and related brands were submitted by Hongsheng Beverage Group earlier this year, indicating a proactive approach to brand development despite the current situation [5].