宗馥莉已回娃哈哈上班

Core Viewpoint - The recent developments in Wahaha's brand strategy indicate a significant reversal, with the company deciding to continue using the "Wahaha" brand instead of the newly proposed "Wawaizong" brand, following internal conflicts and pressures from distributors [2][3]. Group 1: Brand Strategy and Management Changes - On October 23, it was reported that the Hongsheng system's sales branches were notified to continue using the "Wahaha" brand in 2026, indicating a halt to the "Wawaizong" brand initiative [2]. - After resigning in September, Zong Fuli has returned to Wahaha as the president of Hongsheng Beverage Group, suggesting a consolidation of leadership and a potential resolution to internal conflicts [4]. - The internal strife within Wahaha led to the creation of the "Wawaizong" brand, which stemmed from Zong Fuli's attempts to restructure the organization and manage the brand's trademark issues [4][5]. Group 2: Distributor Reactions and Financial Implications - There is a divide among distributors regarding the "Wawaizong" brand, with some expressing distrust and reluctance to pay the required deposits, which are significantly lower than the previous year's completion rates [6]. - Some distributors, particularly those with a long-standing relationship with Wahaha, remain supportive of Zong Fuli and the company's direction, viewing the current brand transition as a normal part of business evolution [7].