Workflow
宗馥莉重回娃哈哈
券商中国·2025-10-25 05:19

Core Viewpoint - The return of Zong Fuli to work at Wahaha Group as the president of Hongsheng Beverage Group indicates a strategic shift in brand management and operations following her resignation from key positions at Wahaha Group [1][2]. Group 1: Brand Management - Zong Fuli has returned to work but is now operating under the Hongsheng Beverage Group, having resigned from her roles at Wahaha Group in September [1]. - The Hongsheng system has notified its sales branches that the Wahaha brand will continue to be used through 2026, with no plans to introduce other brands [1]. - The brand "Wawa Xiaozong," launched by Zong Fuli after her resignation, is temporarily being sidelined [2]. Group 2: Corporate Changes - Zong Fuli's resignation was reportedly due to non-compliance issues regarding trademark usage, leading her to focus on her own brand, "Wawa Xiaozong" [2]. - Hongsheng Group, initially a contract manufacturer for Wahaha, has evolved under Zong Fuli's management to encompass a full beverage production chain, including upstream supply and packaging solutions [2]. Group 3: Trademark Developments - Between February and May of this year, Hongsheng Beverage Group submitted numerous trademark applications for "Wawa Xiaozong," covering various product categories, including food and beverages [2]. - The company has also registered related trademarks such as "Zong Xiaohai" and "Wawa Xiaohai," with some applications already undergoing preliminary approval [2].