全球“首发”下一站，澳门？

Core Insights - The article discusses the emerging trend of "first launch economy" in Macau, highlighting its potential as a prime location for international brands to debut new products and services [1][2]. Group 1: First Launch Economy - The term "first launch economy" refers to the debut of new products, services, and technologies by companies, which has gained traction across Chinese cities [1]. - A report from the Ministry of Commerce indicates that the scale of China's first launch economy could reach 10 trillion yuan by 2025 [1]. Group 2: Macau's Strategic Position - Macau is positioned as an important international exhibition city and a renowned tourist destination, attracting 30 million visitors annually, providing a significant platform for brands to test and showcase new products [3]. - The city is increasingly becoming a stepping stone for brands from Portuguese-speaking countries to enter the Chinese mainland market, leveraging its cultural familiarity and consumer habits [3]. Group 3: Government Support - The introduction of the "Support for Macau's First Store Economic Development Plan" offers up to 1 million yuan in funding for qualifying domestic and international brands, signaling a shift in Macau's commercial focus towards international markets [2].