多家银行出手，清理睡眠账户

Core Viewpoint - The recent wave of cleaning dormant accounts in the banking sector is broader than before, involving various account types and driven by both regulatory requirements and internal motivations to enhance customer engagement and operational efficiency [2][9]. Group 1: Overview of Dormant Account Cleaning - Nanjing Bank announced a cleaning initiative targeting dormant accounts, including those of businesses with canceled registrations and non-verified personal accounts [1]. - Since October, over 30 banks have initiated similar cleaning announcements, with a focus on credit cards, electronic accounts, and corporate accounts [2]. - The National Financial Regulatory Administration has launched a year-long initiative to address dormant accounts, despite a general increase in the number of bank accounts and cards in recent years [2]. Group 2: Motivations Behind Cleaning Dormant Accounts - Banks are increasingly viewing the cleaning of dormant accounts as an opportunity to activate these accounts and enhance their value, rather than merely a regulatory obligation [3][9]. - The pressure from customer attrition and the need for effective performance assessments have led banks to adopt a more proactive approach to managing inactive accounts [10]. - The shift in key performance indicators (KPIs) from merely counting accounts to focusing on active and profitable customers reflects a broader trend in the banking industry [10]. Group 3: Impact on Retail Banking - The retail banking sector has faced challenges, with some banks reporting declines in personal loan balances and profitability in retail financial services [6]. - The cleaning of dormant accounts is seen as a way to improve the accuracy of data used in AI models for risk management and marketing, thereby enhancing overall operational effectiveness [12][13]. - The presence of a significant number of dormant accounts (up to one-third of total accounts) indicates both the potential for improvement and the challenges in executing these cleaning initiatives [14].