日本餐饮用通缩经验在中国发力低价店

Core Insights - Sally's plan to double its store count in China to 1,000 by 2035 aligns with its strategy to leverage low-cost dining options amid a challenging economic environment [2][4] - The company is investing approximately $30 million to build a new factory for sauces, pasta, and pizza, set to commence operations in Guangzhou in January 2026 [4] - The trend of increasing low-cost dining options is evident as high-end restaurants exit shopping centers due to economic downturns, enhancing Sally's appeal as a tenant [4] Expansion Plans - Sally aims to open over 50 new low-cost Italian restaurants annually in China, targeting a total of 1,000 stores by 2035, comparable to its domestic store count in Japan [4] - FOOD&LIFE COMPANIES (F&LC) plans to increase the number of "Sushi郎" stores in the Greater China region by approximately 40, reaching around 190 by the end of the 2026 fiscal year [6] Market Context - The Chinese economy is experiencing a deflationary trend, with the Consumer Price Index (CPI) showing a year-on-year decline for four consecutive months as of May, although it saw a slight increase of 0.1% in June [6] - Japanese dining companies have honed their ability to provide high-quality dishes at low prices through efficient cooking and service techniques developed in a long-term deflationary environment [7] Consumer Preferences - Japanese dining brands are gaining positive recognition in China for their balance of quality and price, appealing to consumers' desire for value [7] - The pricing strategy for dishes at Sally's restaurants includes offerings such as Milan-style baked rice at 15 yuan and squid ink pasta at 16 yuan, catering to local consumer preferences [4]