独家｜松延动力完成Pre-B轮3亿融资，9998元新产品“小布米”一小时百台售出，2天首批500台售罄，打响人形机器人普及第一枪

Core Insights - The launch of the "Bumi Xiaobumi" humanoid robot at a price of 9998 yuan has created a significant market impact, with over 100 orders within the first hour and 500 units sold out in two days [1][13] - The company has successfully completed nearly 300 million yuan in Pre-B financing, indicating strong investor confidence and support for its strategy [1][14] Pricing Strategy - The pricing of 9998 yuan is a result of a rigorous cost control philosophy, aiming to reduce production costs significantly [6][8] - The company employs a vertical integration strategy, increasing the self-research ratio of components to minimize external procurement costs [6][7] - A revolutionary approach to materials and structure has been adopted, utilizing composite materials instead of expensive metals, leading to a lightweight design [7][8] Market Positioning - The robot's height of 94 cm and friendly design are strategically chosen to appeal to children, addressing the "uncanny valley" effect that larger robots may evoke [9][11] - The product targets two key markets: education and family entertainment, positioning itself as a "tech companion" rather than a multifunctional household robot [12] - The open programming interface and integration into broader smart IoT ecosystems enhance its appeal as a creative platform [12] Production and Delivery - The company has established robust production capabilities, with plans to achieve a monthly delivery capacity of over 1000 units by the end of 2025 [13][14] - Challenges in the supply chain are acknowledged, but the company is focused on optimizing production processes to ensure efficient delivery [13] Investor Confidence - The recent financing round attracted notable investors, reflecting a consensus on the company's strategic direction and its ability to create a sustainable business model [14][15] - The company's approach is seen as a potential catalyst for a new market segment, aiming to democratize access to humanoid robots and stimulate consumer interest [15]