“反内卷”叠加双十一 快递公司加速走出“以价换量”

Core Insights - The "anti-involution" price adjustment has significantly benefited express delivery companies, with a 100% success rate in price increases at various outlets, contributing to higher profits during the Double Eleven shopping festival [1][6] - The overall volume of express deliveries has increased, with a notable rise in the value of goods being shipped, indicating a shift towards higher-quality consumption [6][10] Group 1: Market Trends - This year's Double Eleven shopping festival has a longer duration, with major platforms like JD.com and Douyin starting promotions early, leading to a more gradual increase in delivery volumes [1][2] - The first wave of deliveries during Double Eleven saw a year-on-year increase of 10-20% in volume, with some companies reporting a doubling of daily volumes compared to regular days [2][10] Group 2: Product Categories - The types of goods shipped during the first wave of Double Eleven include a significant proportion of beauty products, daily necessities, and fast-moving consumer goods, with brand clients showing notable growth [4][5] Group 3: Service Quality and Innovations - Companies are enhancing service quality through the implementation of "cloud warehouses," which allow for more efficient logistics and faster delivery times, addressing the diverse shopping behaviors of consumers [7][9] - The use of pre-packaging and advanced communication with clients has enabled companies to streamline operations and reduce reliance on temporary labor during peak periods [7][10] Group 4: Capacity Expansion and Cost Optimization - Express delivery companies are expanding their capacities and upgrading equipment to meet increasing demand, with some reporting an 80% increase in daily throughput after recent upgrades [10][11] - The optimization of single-package operating costs is expected to benefit outlets, allowing them to attract more clients and increase delivery volumes [11][13] Group 5: Competitive Landscape - The competition among express delivery companies is shifting from a focus on volume to a focus on value, emphasizing stability, intelligence, service experience, and network health [13] - Recent data indicates that the average price per package has risen above 2 yuan, with notable year-on-year increases, particularly for Shentong Express [13]