正式更名！“新券商”，来了！

Core Viewpoint - The article discusses the recent changes at Guosheng Financial Holdings, including its name change to Guosheng Securities Co., Ltd., and the appointment of new leadership, alongside a strong financial performance in the third quarter of the year [1][5][8]. Group 1: Company Name Change and Leadership - Guosheng Financial Holdings has officially changed its name to Guosheng Securities Co., Ltd. as of October 26 [1]. - Liu Chaodong has been elected as the chairman, and Zhao Jingliang has been appointed as the general manager [5]. - The name change and leadership appointments are part of a broader strategy to enhance the company's focus on its core securities business [8]. Group 2: Financial Performance - In the third quarter, the company reported revenues of 1.856 billion yuan, representing a year-on-year increase of 46.84% [5]. - The net profit for the same period was 242 million yuan, showing a significant year-on-year growth of 191.21% [5]. - The revenue growth is primarily attributed to an increase in securities brokerage income [5]. Group 3: Merger and Strategic Focus - The merger with the wholly-owned subsidiary Guosheng Securities is aimed at consolidating operations and enhancing brand effectiveness [8]. - The company plans to complete the merger and subsequently disclose financial statements in accordance with the Ministry of Finance's requirements for securities firms [5][8]. - The merger is expected to streamline management processes and reduce operational costs, thereby improving decision-making efficiency [8]. Group 4: Recruitment and Organizational Changes - The company has initiated a recruitment drive to fill various key positions, including the general manager of Guosheng Futures [10]. - The organizational structure has been updated, with several new appointments to the executive team, including vice presidents and a chief compliance officer [10]. - The company's branding has also been refreshed, with a new logo and updated website reflecting the name change [10].