东莞制造,凭什么“种草”全球
21世纪经济报道·2025-10-26 14:33

Core Viewpoint - The article highlights Dongguan's emergence as a "City of Manufacturing Aesthetics," showcasing its ability to attract global buyers and elevate its manufacturing capabilities through design, craftsmanship, and cultural expression [1][13]. Group 1: Event Overview - The 138th Canton Fair is currently taking place, with Dongguan presenting itself for the first time as a "City of Manufacturing Aesthetics," drawing attention from international buyers [1]. - Dongguan organized a "Manufacturing Aesthetics" tour from October 23 to 25, allowing buyers, media, and influencers to engage directly with local manufacturers [1]. Group 2: Buyer Engagement - Over ten buyers, including major brands from Argentina and Brazil, visited Dongguan companies like Ruifengyuan and Haixin Intelligent for procurement discussions [1][3]. - A Brazilian buyer expressed interest in collaborating with a local electric vehicle parts manufacturer after witnessing advanced technology and production capacity [3]. Group 3: Product Innovation and Design - Canadian buyers praised Dongguan's aesthetic design, noting its suitability for high-humidity environments, which aligns with their product search [5]. - The focus on series product styles and application scenarios indicates a high demand for design capabilities among buyers [7]. Group 4: Cultural and Artistic Influence - The tour group experienced the cultural and artistic atmosphere at Weimei Cultural Ceramics, which has positioned itself as a leading brand in architectural ceramics [9]. - Microstone Technology's innovative products, blending traditional elements with modern design, exemplify the global appeal of Dongguan's manufacturing aesthetics [11]. Group 5: Industry Transformation - Dongguan's shift from traditional manufacturing to high-end and intelligent manufacturing serves as a model for other industrial cities in China [14]. - The integration of aesthetics with manufacturing processes reflects a broader trend of consumption upgrading and industrial evolution in Dongguan [15].