宗馥莉又改主意了，“大小姐”重新启用娃哈哈

Core Viewpoint - The plan to replace the "Wahaha" brand with "Wawa Xiaozong" has been reversed after only 41 days, leading to a decision to continue using the "Wahaha" brand for sales in 2026 [4][11]. Brand Strategy - On October 23, 2023, it was confirmed that distributors received notifications to continue selling "Wahaha" products, ending a period of uncertainty for Shandong distributors [5][11]. - The initial plan to switch to "Wawa Xiaozong" was met with resistance, as the "Wahaha" brand has a long-standing market recognition that is difficult to replace [11][12]. Corporate Structure - Despite resigning from her positions at Wahaha Group, Zong Fuli continues to control Hongsheng Beverage Group, which operates independently but is linked to Wahaha [12][14]. - Hongsheng has expanded its business into high-end equipment manufacturing, raw material research, and has over 40 subsidiaries and 100 production lines, indicating a robust operational capacity [12][14]. Market Competition - The emergence of "Wawa Xiaozong" and "Wawa Xiaozhi" indicates increased competition within the Zong family, with both brands vying for market share [9][19]. - The competitive landscape is further complicated by the fact that "Wawa Xiaozhi" is also being promoted by Zong Zehou, Zong Fuli's uncle, suggesting a family rivalry in the beverage market [19]. Brand Development - "Wawa Xiaozong" had begun to establish its brand identity with multiple trademark applications, but the recent decision to revert to "Wahaha" has rendered these efforts moot [16][18]. - The anticipated product offerings under "Wawa Xiaozong" are now unlikely to reach consumers, indicating a significant setback for the brand [18].