保时捷利润暴跌99%，年内将裁近2000人

Core Viewpoint - Porsche is facing significant financial challenges, with a reported loss of €966 million in Q3 and a 99% decline in sales profit for the first three quarters of the year, attributed to various factors including market conditions and strategic shifts in their product lineup [1][3]. Financial Performance - In the first nine months of the year, Porsche's revenue was approximately €26.86 billion, a decrease of 6% year-on-year [1]. - The sales profit for the same period was only €4 million, down from €403.5 million in the previous year, marking a 99% decline [1]. Strategic Changes - Porsche has postponed the launch of several electric vehicle models and extended the market lifecycle of various fuel and hybrid models, incurring an additional cost of approximately €2.7 billion due to restructuring measures [3]. - The company has also terminated its battery production plans, indicating a shift in focus away from in-house battery manufacturing [3]. Market Challenges - The U.S. tariff policy has added pressure on Porsche's performance, with an additional cost of €300 million in the first nine months and an expected total loss of €700 million for the year due to tariffs [5]. - In response to these pressures, Porsche plans to optimize its organizational structure, including laying off 1,900 employees and cutting 2,000 temporary positions [5]. Leadership Changes - Porsche is undergoing a leadership transition, with discussions about the early departure of CEO Oliver Blume, who has been in the role since 2015 [7]. - Michael Leiters, a former executive at McLaren, is a potential successor for the CEO position [7]. Market Performance in China - Porsche's sales in China have seen a significant decline, with a 26% drop in the first three quarters, totaling 32,000 units sold [7]. - This marks a continuation of a downward trend in the Chinese market, with sales decreasing from a peak of 95,700 units in 2021 to projected figures of 56,887 units in 2024 [7]. Stock Market Position - Porsche's stock has been underperforming, with a general downward trend observed this year, and the company was recently removed from the DAX index and placed in the MDAX index [11].