Core Viewpoint - The article discusses the emergence of a new second-hand car ecosystem in China, where young consumers are increasingly purchasing defunct electric vehicles from bankrupt brands, focusing on hardware quality rather than brand reputation or advanced features [15][35][52]. Group 1: Market Dynamics - Many once-prominent electric vehicle brands have collapsed, leading to a surplus of their vehicles in the second-hand market, often sold at steep discounts [19][25]. - The price of certain models has plummeted, with examples like the HiPhi X dropping from 730,000 to 180,000 yuan, making them attractive to younger buyers [21]. - The article notes that by 2025, the number of Chinese electric vehicle brands is expected to decrease significantly, from over 400 in 2018 to around 40 [52]. Group 2: Consumer Behavior - Young consumers are prioritizing the core hardware of vehicles, such as batteries and chips, over brand loyalty or advanced technological features [38][35]. - The shift in consumer mindset reflects a broader trend where practicality and cost-effectiveness take precedence over brand prestige [24][30]. - Many buyers are willing to accept the risks associated with purchasing vehicles from defunct brands, as long as the essential components remain functional [29][36]. Group 3: Aftermarket and Support - The collapse of these brands has led to a rise in informal aftermarket support, with communities forming around shared knowledge for repairs and modifications [48][40]. - There is a growing market for third-party services that cater specifically to these defunct models, including insurance and parts sourcing [46][52]. - The article suggests the need for an industry-wide "after-sales responsibility fund" to support consumers of bankrupt brands [48]. Group 4: Future Outlook - The rapid technological advancements in the electric vehicle sector pose a risk that today's discounted models may become obsolete in the near future [53]. - The article highlights the potential for a significant number of current popular models to also face similar fates as the market continues to evolve [53].
倒闭车企的烂尾车,成了年轻人的香饽饽
创业邦·2025-10-27 03:28