【深度分析】2025年9月份全国新能源市场深度分析报告
乘联分会·2025-10-27 08:42

Overall Market - The overall market for passenger vehicles in China includes ICE (Internal Combustion Engine), BEV (Battery Electric Vehicle), and PHEV (Plug-in Hybrid Electric Vehicle) [4] - In the first nine months of 2025, the total production and sales of vehicles reached approximately 17 million units, with a significant increase in the share of new energy vehicles (NEVs) [5][9] - The market share of NEVs in the overall market has been steadily increasing, reaching 52.1% by September 2025 [8][13] Submarket Analysis - The new energy vehicle market is segmented into cars, MPVs, and SUVs, with significant growth observed across all categories [4][27] - In the first nine months of 2025, NEV sales reached approximately 8.87 million units, showing a year-on-year growth of 24.4% [10][27] - The penetration rate of NEVs in the overall market is projected to continue rising, indicating a shift in consumer preference towards electric vehicles [10][13] Export Market - The export market for vehicles, including both complete vehicles and CKD (Completely Knocked Down) kits, has shown robust growth, with NEVs accounting for a growing share of exports [14][18] - In 2025, the export volume of NEVs is expected to reach approximately 3.99 million units, reflecting a significant increase compared to previous years [14][18] - The penetration rate of NEVs in the export market has also improved, reaching 40.7% in the first nine months of 2025 [20] Manufacturer Performance - BYD remains the leading manufacturer in the NEV segment, with wholesale sales of 3.22 million units in the first nine months of 2025, representing a market share of 30.8% [22][23] - Other notable manufacturers include Geely and Changan, with significant year-on-year growth in both wholesale and retail sales [22][23] - Tesla's performance has shown a decline in wholesale sales, indicating increased competition in the NEV market [22][23] Vehicle Type Segmentation - The retail sales of different vehicle types (sedans, MPVs, SUVs) indicate a strong preference for SUVs in the NEV category, with sales reaching 1.13 million units in the first nine months of 2025 [26][27] - The overall market for fuel vehicles has seen a decline, with a notable drop in sales across all categories, while NEVs continue to gain traction [26][27] - The growth in NEV sales is accompanied by a decline in traditional fuel vehicle sales, highlighting a significant market shift [26][27]