广告越来越多！搜狗输入法，“流氓到家了”？

Core Viewpoint - The article highlights the growing dissatisfaction among users of Sogou Input Method due to an increase in intrusive advertisements and changes to user experience, leading to calls for users to uninstall the software [3][4][5]. User Complaints - Multiple well-known influencers have criticized Sogou Input Method for becoming excessively ad-laden, with comments describing it as "rampant" and "annoying" [4][5]. - Users report that even after uninstalling the software, advertisements continue to appear, indicating a significant issue with the software's handling of user data and settings [5][7]. - A user noted that the increase in advertisements seems to have occurred suddenly, with a shift from skin recommendations to various types of ads, resulting in a deteriorating user experience [7][9]. Types of Advertisements - The article categorizes the types of advertisements users are encountering: - Skin Recommendations: Ads promoting different skins for the input method, some of which require payment [10]. - Third-party Advertisements: A variety of ads including e-commerce, news content, and gaming experiences [11]. Controversial Practices - Sogou Input Method has been accused of "secretly modifying browser configurations," which has led to user backlash [14]. - A report indicated that Sogou Input Method was found to alter browser settings, such as the homepage and default search engine, without user consent [14]. Market Position and Competition - Despite maintaining a leading market share of 42.3%, Sogou Input Method has seen a decline from over 70% in previous years, facing increasing competition from other input methods like Baidu and iFlytek [17][18]. - The article notes that the input method market is becoming more competitive, with new players struggling to make an impact as established brands solidify their positions [17]. User Sentiment on Advertising - A survey indicated that a vast majority of users (95.86%) are opposed to advertisements in input methods, highlighting a significant disconnect between user preferences and Sogou's monetization strategy [18][20]. - The article suggests that the close relationship between users and input methods makes them particularly sensitive to changes, which could hinder Sogou's ability to monetize effectively [20].