利润暴跌99%，保时捷在中国卖不动了？

Core Viewpoint - Porsche is experiencing a significant decline in performance, with a 99% drop in operating profit and a challenging market environment, particularly in China, which has become a major drag on its sales [4][5][12]. Financial Performance - Porsche's revenue for the first three quarters of 2025 was €26.86 billion, a decrease of 6% compared to €28.56 billion in the same period of 2024 [9]. - The operating profit plummeted from €4.035 billion to €40 million, marking a staggering 99% decline [9]. - Deliveries to customers fell by 6% to 212,509 units [9]. - The stock price has dropped nearly 58% from its IPO price of €82.5 to €34.81 as of October 24 [9]. Reasons for Decline - The decline is attributed to multiple factors, including: 1. High restructuring costs due to an uncertain electrification strategy, resulting in an additional €2.7 billion in expenses [10][11]. 2. Special expenses related to product strategy adjustments [12]. 3. A challenging market environment in China, which was once Porsche's largest market, with sales expected to drop 28% in 2024 and another 26% in the first three quarters of 2025 [12]. 4. Organizational change costs and increased import tariffs in the U.S. [12]. Market Challenges - The luxury car market is facing broader challenges, with competitors like Mercedes, BMW, and Audi also reporting significant profit declines [17]. - In the first half of 2025, Mercedes saw a 55.8% drop in net profit, while BMW and Audi reported declines of 29% and 37.5%, respectively [17]. - Sales in China for these brands have also decreased, with Mercedes down 14%, Audi down 10.2%, and BMW down 15.5% [19]. Strategic Adjustments - Traditional luxury car brands are implementing cost-cutting measures, including layoffs, to manage financial pressures [20][21]. - Mercedes is executing its largest-ever layoff plan, aiming to save €5 billion annually by 2027 [21]. - Porsche plans to optimize its organizational structure, with plans to cut 1,900 jobs and reduce 2,000 temporary positions [21]. - The aggressive electrification goals are being replaced with more pragmatic approaches, with major brands adjusting their strategies for electric and hybrid vehicles [22].