这些直播打赏问题，将被打击！

Core Viewpoint - The Central Cyberspace Administration of China has launched a two-month special campaign titled "Clear and Rectify the Chaos of Online Live Streaming Rewards" to strengthen the management of online live streaming rewards, focusing on areas prone to issues such as entertainment group broadcasts and private domain live streaming [2]. Group 1: Key Issues Addressed - The campaign targets four prominent issues: vulgar group broadcasts enticing rewards, deceptive personas luring rewards, inducing minors to reward, and stimulating irrational user rewards [3]. - The focus on deceptive personas includes the rectification of fabricated identities such as "poor household," "princess," and "elite returnees," as well as impersonating professions like military personnel, teachers, and doctors to create false narratives that mislead users into giving rewards [3]. - The campaign also emphasizes the need to address the inducement of minors to reward, particularly cases where minors use parental identity information to evade platform supervision and instances where platforms knowingly allow or encourage minors to reward [3]. Group 2: Regulatory Measures - The Central Cyberspace Administration requires local internet information departments to adopt a problem-oriented and effect-oriented approach, focusing on key issues and rigorously investigating and publicly exposing negative examples [3]. - There is a call for continuous enhancement of supervision and management over live streaming platforms and network anchors, ensuring that responsibilities are firmly established among live streaming platforms, network anchors, and Multi-Channel Network (MCN) organizations [3].