这些直播打赏问题，将被打击！

Core Viewpoint - The Central Cyberspace Administration of China is launching a two-month special campaign titled "Clear and Rectify the Chaos of Online Live Streaming Rewards" to strengthen the management of online live streaming rewards, focusing on problematic areas such as entertainment group broadcasts and private domain live streaming [2][3]. Summary by Relevant Sections Key Issues Addressed - The campaign targets four prominent issues: vulgar group broadcasts enticing rewards, deceptive personas luring rewards, inducing minors to reward, and stimulating irrational rewards from users [3]. - Specifically, the deceptive personas issue includes the creation of false identities such as "poor household," "princess," and "elite returnees," as well as impersonating professions like military personnel, teachers, and doctors to fabricate tragic stories or use AI-generated false content to deceive users into rewarding [3]. - The campaign also focuses on the issue of minors being induced to reward, including encouraging minors to misuse parental identity information to evade platform supervision and knowingly allowing minors to reward [3]. Regulatory Measures - The Central Cyberspace Administration requires local internet information departments to adopt a problem-oriented and effect-oriented approach, closely focusing on key issues, thoroughly investigating and cracking down on negative examples, and publicly exposing them to society [3]. - There is an emphasis on enhancing supervision and management of live streaming platforms and network anchors, ensuring accountability among live streaming platforms, network anchors, and MCN institutions, and improving the long-term governance of online live streaming reward issues [3].