拉夫劳伦回应推出5390元限量木柴提袋

Core Insights - Ralph Lauren's new product, a "cowhide leather firewood tote" priced at 5,390 yuan, has sparked widespread discussion due to its unique design and practical use [3] - The product is part of the limited edition fall collection for 2025, launched on September 3, and is made from coarse cowhide leather sourced from Ralph Lauren's ranch in the U.S. [3] Financial Performance - Ralph Lauren reported a 14% year-over-year increase in net revenue for Q1 of fiscal year 2026, reaching over $1.7 billion [6] - Net profit attributable to shareholders rose by 30.7% to $220 million [6] - The company opened 24 new self-operated and partnership stores during the first quarter [7] Regional Growth - Revenue growth was led by Asia and Europe, both achieving double-digit increases, with Asia's total revenue growing by 21% to $474 million [7] - North America saw an 8% growth in revenue [7] - In China, Ralph Lauren experienced over 30% year-over-year growth in the first quarter, highlighted by the first fashion show in Shanghai and a flagship store opening on October 15 [7]