瑞士军工造「冲锋衣」，银狐绒亲肤，防风防水防寒，帅炸了

Core Viewpoint - The article discusses the growing trend of outdoor activities among young people, highlighting the shift towards a more meaningful and comfortable lifestyle, with outdoor gear, particularly jackets, becoming essential for both outdoor adventures and urban living [1][2][4]. Industry Overview - The outdoor activity trend has created unprecedented market opportunities for both domestic and international outdoor brands [5]. - The popularity of outdoor gear, especially jackets, is on the rise, with consumers seeking high-performance products that also fit urban lifestyles [6][8]. Product Features - The SWISS MILITARY three-in-one jacket boasts a waterproof index of over 5000mm and a breathability index of over 8000g/m2/24h, making it suitable for various weather conditions [15][50]. - The jacket's design includes a detachable inner layer made of high-density silver fox fleece, providing warmth and comfort for winter activities [17][68]. - The jacket incorporates advanced materials like graphene for heat retention and silver fox fleece for comfort, ensuring it meets the demands of outdoor enthusiasts [70][74]. Brand Background - SWISS MILITARY, established in 1884, is known for its high-quality military and outdoor products, with a focus on functionality and durability [20][26]. - The brand has expanded its offerings to include fashionable and versatile outdoor gear, appealing to modern consumers [26][28]. Market Positioning - The jacket is positioned as a high-quality product at an accessible price point, currently offered at 299 yuan, significantly lower than its usual retail price of 1999 yuan [130][136]. - The brand emphasizes its superior quality and craftsmanship compared to smaller brands, aiming to attract consumers looking for reliable outdoor gear [132][128].