沙县人盯上了下一个风口 | 神奇的产业带

Core Viewpoint - The article discusses the evolution and transformation of Shaxian snacks, highlighting the shift from traditional family-run shops to a more standardized and branded approach in response to market changes and competition [1][3][42]. Group 1: Historical Context - Shaxian snacks began as a low-cost dining option, with the slogan "one yuan to enter, two yuan to fill up," appealing to migrant workers [42]. - The rapid expansion of Shaxian snacks saw nearly 90,000 shops opened across the country, despite the small population of Shaxian County [1][3]. - The local government recognized the potential of the snack industry in the 1990s, establishing support systems and promotional events to boost its growth [24][27][31]. Group 2: Current Challenges - In recent years, over 10,000 Shaxian snack shops have closed, with more than 3,000 closures in the last two years alone, indicating a saturation of the market and increased competition [3][42]. - The traditional "couple shop" model is showing signs of fatigue, with issues such as poor hygiene and the rise of low-cost fast food alternatives [3][42]. - The presence of "pseudo Shaxian snacks" and a lack of standardization in offerings have further complicated the market landscape [3][42]. Group 3: Transformation Efforts - Entrepreneurs like Guan Jianjiang have pivoted to producing sauces, recognizing the popularity of Shaxian condiments across regions [7][10]. - The local government and business owners are exploring new business models, including digitalization, standardization, and internationalization, to revitalize the industry [34][35]. - Training programs for snack shop owners are being implemented to ensure consistency and quality in food preparation [15][34]. Group 4: Future Directions - The Shaxian government is focusing on creating a professional food industry park and has established multiple subsidiaries to support the snack industry [35][34]. - Innovative marketing strategies, such as food exhibitions and creative competitions, are being employed to attract younger consumers and modernize the brand [36][34]. - The emphasis on diverse and affordable menu options continues to resonate with consumers, maintaining the core values of Shaxian snacks while adapting to contemporary tastes [38][42].