Shanghai Ziyan Foods (SH:603057) 凤凰网财经·2025-10-29 12:09Core Viewpoint - Ziyan Food, known as the "first stock of marinated snacks," has reported a significant decline in both revenue and net profit for the first three quarters of 2023, with net profit plummeting by 44.37% [4][9]. Group 1: Financial Performance - In the third quarter, Ziyan Food's revenue showed a slight increase of 1.75%, reaching 1.041 billion yuan, but net profit fell sharply by 40.66% to 90 million yuan [8]. - For the first three quarters, the company achieved a total revenue of 2.514 billion yuan, a decrease of 6.43% year-on-year, while net profit dropped to 194 million yuan, down 44.37% [9][10]. - The net cash flow from operating activities for the first three quarters was 252 million yuan, a decline of 39.23%, indicating a weakening "self-sustaining ability" [10]. Group 2: Market Challenges - Rising product prices and potential food safety issues have contributed to a decline in consumer interest in Ziyan's products [6][19]. - The price of Ziyan's signature dish, "Couple's Lung Slice," has increased significantly, with reports indicating a price rise from 20.8 yuan to 27.4 yuan for a meal set over a few months [17]. - Food safety concerns have been highlighted, with reports of microbial contamination in several products, leading to consumer complaints and a negative impact on brand reputation [20][22]. Group 3: Strategic Initiatives - Ziyan Food is attempting to revitalize its business by targeting younger consumers, expanding into overseas markets, and optimizing its supply chain [6][27]. - The company is focusing on a "combination strategy" that includes "youthfulness," "globalization," and "digitalization" to navigate market challenges [28][31]. - Despite these efforts, recent financial reports indicate that these strategies have yet to yield significant improvements in performance [32]. Group 4: Shareholder Sentiment - Amidst declining performance, several shareholders have expressed intentions to exit, including major investment firms [37]. - The third quarter saw multiple shareholders, such as China Merchants Bank and Sichuan Haizi Investment Management, reducing or exiting their stakes in Ziyan Food [38].