AI漫剧新赛道火了!5天10家券商,发研报看好
券商中国·2025-10-29 11:29

Core Viewpoint - The emerging sector of AI Manhua (AI漫剧) has garnered significant attention in the capital market, with a consensus among institutions that it has strong growth potential [1][2]. Group 1: Market Growth and Trends - From October 24 to October 28, at least 10 brokerage firms released reports expressing optimism about the development prospects of AI Manhua [2][4]. - The AI-driven Manhua market is expected to accelerate, with the total revenue for the Manhua market projected to reach one-third of that of short dramas this year [6]. - The Manhua market has seen explosive growth in 2023, with supply, viewership, and likes increasing at monthly compound growth rates of 83%, 92%, and 105% respectively [4]. Group 2: Industry Dynamics - Major industry players are rapidly entering the AI Manhua space, with companies like Yuewen Group announcing plans to open up 100,000 premium IPs and establish a billion yuan creation fund [4]. - The industry has formed a complete chain from IP reserve, adaptation, production, to commercialization, with a clear business model that allows for high return on investment (ROI) [6][10]. - AI technology is a key variable driving the market, significantly reducing production costs and time, with costs per minute dropping from 2000-5000 yuan to 1000-2500 yuan [8]. Group 3: Target Audience and Demand - The primary user demographic for AI Manhua is young males, which complements existing content aimed at older demographics and young females [8]. - The market is seen as a blue ocean opportunity, precisely targeting the emotional needs of young male users through a unique blend of visual storytelling and gaming narratives [8]. Group 4: Investment Opportunities - Brokerage firms are optimistic about investment opportunities in the AI Manhua sector, particularly in content companies and technology platforms [11]. - Key areas for investment include leading Manhua platforms with traffic advantages, companies with strong IP reserves in web literature and animation, and firms with technological advantages in AIGC video tools [11].