AI产品的邀请码「黑市」，谁在制造稀缺？

Core Insights - The article discusses the phenomenon of invitation codes in the AI industry, highlighting how they have transformed from a simple access mechanism to a marketing tool that creates scarcity and drives demand [6][14][19]. Group 1: Invitation Code Market Dynamics - Invitation codes have become a commodity, with some being sold for hundreds or even thousands of yuan, creating a black market for these codes [6][12]. - The scarcity of invitation codes generates anxiety among users, leading to a competitive environment where individuals feel pressured to obtain them to avoid falling behind [9][10]. - The practice of selling invitation codes has led to the emergence of "digital black markets," where users can profit from reselling codes they acquire [12][13]. Group 2: Marketing Strategies and User Behavior - Companies are increasingly using invitation codes as a marketing strategy to create buzz and attract early adopters, often leading to a sense of urgency among potential users [16][20]. - The article notes that the invitation code mechanism is not new and has been used historically by various platforms to build initial user bases [16][24]. - Users often experience a fleeting interest in the products they gain access to via invitation codes, with many abandoning them shortly after trying [25][26]. Group 3: Industry Implications and Future Outlook - The rapid turnover of interest in invitation codes reflects the fast-paced nature of the AI industry, where new products are frequently launched, leading to quick declines in demand for older codes [27]. - The article suggests that while invitation codes can attract attention, they do not guarantee long-term user retention or product success, as many users may not find the products compelling enough to continue using [24][25]. - The overall sentiment in the industry indicates a growing concern over the sustainability of using invitation codes as a primary marketing tool, especially as competition increases and products become more homogeneous [24][26].