一年赚6万,小天才批量制造未成年“大佬”
创业邦·2025-10-30 03:34

Core Viewpoint - The article discusses the rise of the "Xiaotianzi" smartwatch among children, highlighting its role in creating a social hierarchy and commercial ecosystem among young users, leading to both opportunities and risks in the digital landscape [6][9][21]. Group 1: Market Dynamics - Xiaotianzi holds a 35.3% market share in the children's smartwatch sector, with a year-on-year growth of 47.6%, significantly outpacing the industry average [21]. - The brand has established itself as a status symbol among middle-class families, with many parents opting for it to ensure their children's safety and communication needs [8][17]. - The average age of prominent users, referred to as "big shots," ranges from 11 to 17 years, indicating a young demographic heavily engaged in social media dynamics [6][7]. Group 2: Social and Commercial Ecosystem - The Xiaotianzi smartwatch has fostered a culture where children engage in "like" trading, creating a marketplace for services such as "like bots" and account management, which are often operated by minors [10][12][13]. - Users can earn money through various means, including selling "likes" and managing accounts, with some young entrepreneurs reportedly earning over 60,000 yuan in a year [10][12]. - The competitive nature of gaining likes has led to a significant increase in the threshold for being recognized as a "big shot," now requiring at least 800,000 likes [18][21]. Group 3: Risks and Challenges - The article highlights the darker side of this ecosystem, including issues of online bullying, scams, and inappropriate content, which have emerged as children navigate this digital space [8][18][28]. - Parents often face challenges in monitoring their children's activities, leading to conflicts and even legal issues when transactions occur without parental consent [15][31]. - The increasing complexity of the social dynamics and the potential for exploitation have prompted calls for stricter regulations and oversight in the children's smartwatch market [31][32].