【联合发布】2025年9月价格/优惠指数走势报告

Core Insights - The overall passenger car market price index for September 2025 shows a slight increase in transaction prices, while the sedan market continues to experience a decline in prices [4][5] - The SUV market has seen a price increase, contrasting with the declining trend in the sedan market [4][9] - The MPV market has shown a decrease in discount levels, indicating a potential shift in consumer purchasing behavior [8][12] Group 1: Overall Market Trends - The overall market price change index for September 2025 is -2.64, with an average transaction price of 154,400 yuan, reflecting a month-on-month increase of 1,131 yuan or 0.74% [4] - The sedan market price index is -6.91, with an average transaction price of 124,300 yuan, indicating a continuous decline [3][4] - The SUV market price index is 1.07, with an average transaction price of 174,000 yuan, showing a month-on-month increase of 4,118 yuan or 2.42% [9] Group 2: Discounts and Promotions - The overall market discount change index for September 2025 is -0.5, with an average discount of 27,000 yuan, which has increased by 428 yuan or 1.61% month-on-month [4] - The MPV market has seen a decrease in discount levels, with the discount index at 1.74 and an average discount of 25,100 yuan, down by 2,374 yuan or 8.65% [8] - The sedan market has experienced an increase in discounts, with a discount index of 0.25 and an average discount of 28,300 yuan, up by 1,071 yuan or 3.93% [6][9] Group 3: Segment Analysis - In the sedan market, the A00 segment has seen the largest price drop of 4.51%, while the B and C segments have shown slight increases [5] - The MPV market has shown a significant increase in sales share for models priced above 300,000 yuan, indicating a shift in consumer preferences [8] - The overall new energy vehicle market price index is -4.96, with an average transaction price of 154,900 yuan, reflecting a month-on-month decrease [9][10]