商业洞察·2025-10-30 09:23Core Insights - BYD made a significant impact at the 2025 Tokyo Motor Show, showcasing the global debut of the Japan-customized K-EV BYD RACCO and the first plug-in hybrid model, the Haiyan 06DM-i, confirming its dual strategy of "pure electric + hybrid" [1] - This year marks the 20th anniversary of BYD's entry into the Japanese market, with a theme of "ONE BYD," featuring both passenger and commercial vehicles [2] - The company plans to introduce 7-8 new models in Japan by 2027, highlighting its commitment to expanding its product lineup [2] Passenger Vehicles - Popular models such as Yuan PLUS and Dolphin were showcased, along with the Yangwang U9, indicating a strong presence in the passenger vehicle segment [2] - BYD's strategy includes a focus on local market needs through customized designs and a comprehensive service system, which has allowed it to establish a solid foothold in overseas markets [4] Commercial Vehicles - The electric truck T35 and several electric buses were presented, with BYD already holding the top market share for electric buses in Japan [3] - The company has established 66 sales points in Japan, indicating steady channel expansion [3] Overseas Strategy - BYD's overseas journey serves as a model for Chinese brands, emphasizing the importance of local adaptation and precise innovation to secure a foothold in the global market [6] - The company's overseas operations are no longer supplementary but are becoming a core growth driver, reflecting a deep-rooted approach to international expansion [6]