景区开始“抄底”无戏可拍的明星？

Core Viewpoint - The trend of celebrities becoming NPCs (non-player characters) in tourist attractions is emerging as a new marketing strategy, effectively driving visitor engagement and ticket sales while providing a source of income for actors facing industry challenges [6][10][18]. Group 1: Celebrity NPCs as a Marketing Strategy - The presence of celebrity NPCs can significantly boost ticket sales, as evidenced by a 150% increase in ticket sales for a scenic area after a celebrity performance [8][9]. - The marketing impact of celebrity NPCs is immediate and more effective than traditional marketing campaigns, which often require substantial investment [10][9]. - The emotional value provided by celebrity NPCs enhances the visitor experience, making the ticket price worthwhile [16][19]. Group 2: Economic Viability for Actors - Many actors, facing a decline in traditional roles, are turning to NPC roles in tourist attractions as a viable source of income [18][21]. - The compensation for celebrity NPCs can be substantial, with reports indicating earnings of up to 42,000 yuan per month for certain actors, surpassing their income from short film roles [21][19]. - The trend is becoming increasingly popular among actors, leading to a competitive environment for these roles [21][24]. Group 3: Future Considerations for Tourist Attractions - Tourist attractions need to strategize on converting visitors drawn by celebrity NPCs into repeat visitors who are interested in the attractions themselves [25][29]. - Relying solely on celebrity NPCs may not be sustainable long-term; attractions must innovate to maintain visitor interest and engagement [27][29]. - Some attractions are successfully integrating local talent and creating content with celebrity NPCs to enhance their appeal and extend visitor engagement beyond the initial draw [28][29].