证券时报·2025-10-30 11:47Core Viewpoint - The article discusses the ongoing tensions between e-commerce platforms, particularly focusing on the allegations against JD.com regarding "choose one from two" practices during the Double Eleven shopping festival, which could potentially harm competition in the market [1][5]. Group 1: Allegations and Responses - JD.com is accused of enforcing a policy that requires merchants to keep prices on other platforms lower than those on JD.com, with reports of significant fines imposed on brands like Midea for price violations [1][4]. - JD.com refutes these allegations, claiming that the rumors stem from its pricing strategy aimed at ensuring competitive pricing for consumers, rather than enforcing exclusivity on merchants [5][6]. - The term "choose one from two" is clarified by industry experts as a misuse in this context, as JD.com's requirements focus on price matching rather than exclusive partnerships [6][9]. Group 2: Competitive Dynamics - The dispute highlights the fierce competition between JD.com and Douyin, with both platforms vying for market share and consumer attention, particularly in the context of price sensitivity among users [8][9]. - Douyin's response emphasizes that JD.com's actions restrict merchants' rights to operate freely on other platforms, which could be seen as a violation of fair market practices [8]. - Analysts suggest that this conflict represents a broader struggle for dominance in a saturated market, where both companies are trying to leverage their supply chain and user engagement strategies [9].