对话李奕：从麦肯锡咨询到非洲卖菜丨卓立出海谈

Core Viewpoint - The article discusses the journey of an individual transitioning from a high-paying consulting job at McKinsey to starting a vegetable supply business in Kenya, highlighting themes of courage, choice, and resilience in entrepreneurship [3]. Group 1: Career Transition - The individual transitioned from a high-paying job in the U.S. to a much lower income in Kenya, reflecting a significant career shift [5][6]. - The motivation for this transition stemmed from a desire to create meaningful impact, particularly during the pandemic, by supporting local businesses and government initiatives [7][8]. Group 2: Business Challenges - Initial attempts to operate self-owned farms faced significant challenges, including high startup costs (approximately $500,000 per farm) and difficulties in scaling operations due to varying soil conditions and seasonal changes [14][15][16]. - The decision was made to pivot from self-operating farms to building a supply platform, collaborating with over 4,000 farmers and nearly 20,000 vendors to ensure a stable supply of fresh vegetables [17][18]. Group 3: Management and Operations - The company established daily meetings to ensure timely communication and problem-solving among dispersed employees, utilizing technology to streamline data collection and feedback processes [22][23]. - A robust data management system was developed to track supply chain metrics, ensuring quality control and operational efficiency, which is a competitive advantage over local operators [30][31][32]. Group 4: Personal Support and Philosophy - Family support played a crucial role in the decision to pursue entrepreneurship in Africa, with effective communication helping to alleviate parental concerns [35][36]. - The individual emphasized a philosophy of making choices based on love rather than fear, which guided their entrepreneurial journey and decision-making process [37][38].