覆盖全国骑手、惠及全行业：美团骑手保障迈出一大步

Core Viewpoint - Meituan has established a comprehensive social security system for its delivery riders, marking a significant shift in the gig economy towards enhanced worker protection rather than mere subsidies [4][6][15]. Group 1: Overview of the New Security System - The new social security system covers millions of flexible workers, making it the first of its kind in the industry [4][5]. - This system signifies the end of the "no protection era" for delivery riders, with Meituan setting a precedent that may compel other companies to follow suit [7][21]. - The system is structured in a "multi-layered tower" format, addressing the full lifecycle needs of riders, transitioning from survival support to development assistance [7][8]. Group 2: Structure of the Security System - The foundational layer includes nationwide coverage for all Meituan riders, providing pension insurance, occupational injury insurance, and accident insurance, with no restrictions on qualifications or location [7][8]. - The advanced layer innovatively includes coverage for riders' families, offering critical illness care, education funds for children, and vocational training funds, thus expanding the traditional boundaries of corporate welfare [8][9]. - The welfare layer provides various benefits such as meal subsidies, family travel allowances, free annual health check-ups, and special care for female riders, enhancing their professional recognition [8][9]. Group 3: Implementation and Historical Context - Meituan's commitment to this system has been long-term, beginning with pilot programs in 2021 and culminating in nationwide coverage by October 2023 [9][12]. - The company has engaged in extensive dialogue with riders, holding nearly 500 meetings to gather feedback and optimize the program [10][12]. - Since July 2022, Meituan has paid over 2 billion yuan in new occupational injury insurance for more than 13 million riders [12]. Group 4: Broader Implications for the Industry - The establishment of this system is seen as a model for social security innovation in the gig economy, potentially influencing other platforms to adopt similar measures [15][21]. - The initiative addresses the unique characteristics of China's flexible employment structure, which includes approximately 240 million flexible workers [16][18]. - Meituan's approach contrasts with the "elite protection" model of some competitors, which fails to provide widespread benefits to part-time and transitional workers [17][18]. Group 5: Economic and Strategic Impact - The new security system is expected to enhance Meituan's operational efficiency by reducing rider turnover and improving service quality [27][29]. - By focusing on long-term stability rather than short-term incentives, Meituan is shifting its competitive strategy from price wars to structural advantages [30][31]. - This initiative aligns with national policies aimed at optimizing social security systems and promoting equitable growth [26][30].