杨幂带火出圈，安徽夫妻卖梅子零食年入超10亿，再次冲刺IPO

Core Viewpoint - Liu Liu Guo Yuan Group, a leading dried plum snack company, has submitted a new IPO application to the Hong Kong Stock Exchange after previous attempts failed, highlighting the urgency due to an impending buyback agreement deadline with investors [1][2][6][15]. Company Overview - Liu Liu Guo Yuan was founded in 1999 and specializes in plum-based snacks, with three main product categories: dried plums, western plums, and plum jelly. Dried plums account for 60.3% of the company's revenue in 2024 [2][8]. - The company has attempted to go public multiple times, including a failed application in 2019 and another that expired in 2025 [2][10]. Financial Performance - Liu Liu Guo Yuan reported total revenues of 11.74 billion RMB, 13.22 billion RMB, 16.16 billion RMB, and 9.59 billion RMB for the years 2022, 2023, 2024, and the first half of 2025, respectively [9][12]. - The net profit figures for the same periods were 68.43 million RMB, 99.23 million RMB, 148 million RMB, and 106 million RMB [9][12]. - The company holds the top market share in various categories, including 4.9% in the fruit snack sector and 45.7% in the natural jelly sector [8]. Challenges and Risks - Liu Liu Guo Yuan faces significant challenges, including high debt levels, reliance on a single product category (dried plums), and insufficient R&D investment. The company’s net cash flow from operating activities was only 84.37 million RMB in 2024, with short-term borrowings reaching 3.12 billion RMB [10][12]. - The company’s net profit in 2024 included 33.8 million RMB in government subsidies, which constituted 22.8% of the total, indicating potential vulnerability in core profitability [12]. Investment and Financing - The company has undergone four rounds of financing since 2015, with investors increasingly withdrawing due to halted IPO processes. A buyback agreement with new investors stipulates that if the company does not go public by December 31, 2025, the founder must repurchase shares at a price including a 6% annual interest [14][15]. - The urgency of the IPO is underscored by the approaching deadline for the buyback agreement, which adds pressure on the company to achieve a successful listing [15].