日经中文网·2025-11-01 00:33Core Viewpoint - The article highlights the significant role of Henan province in China's new consumption landscape, particularly in the prepared food industry, showcasing its dominance in production and supply of various food products [6][9][15]. Industry Overview - Henan is home to over 4,000 companies related to "prepared food," ranking first in the country for the number of such enterprises [10]. - The province produces a substantial portion of China's staple foods, including 25% of steamed buns, 33% of instant noodles, 50% of ham sausages, and 60% of dumplings [11]. - The region's agricultural advantages, including abundant raw materials and a well-established food production system, facilitate the growth of the prepared food sector [14][15]. Key Companies and Market Share - Major brands originating from Henan include: - Sanquan Foods: Sales scale of 7.434 billion yuan, market share of 20% to 40% [8]. - Shuanghui Development: Sales scale of 60.1 billion yuan, market share of 5% [8]. - Xinnong: Sales scale of 1 billion yuan, market share of 1% to 2% [8]. - The article notes that even if consumers are unfamiliar with these brands, they likely consume products supplied by them through popular restaurant chains [7]. Regional Advantages - Henan's geographical location provides logistical benefits, with developed rail and road networks and high cold chain transportation capabilities, making it a natural hub for the food industry [15]. - The province's population density offers a large market and labor force, further supporting the growth of the prepared food industry [15].