横店不香了，短剧“霸总”杀向大西北

Core Viewpoint - The article discusses the rapid rise of short drama production in cities like Xi'an and Zhengzhou, which are emerging as competitive alternatives to the traditional film hub of Hengdian, driven by cost efficiency and diverse filming locations [4][7][30]. Group 1: Industry Dynamics - The short drama industry has seen a significant migration of resources, with Xi'an and Zhengzhou attracting production teams due to their lower costs compared to Hengdian, where filming fees can exceed 10,000 yuan [9][30]. - In the past year, short dramas have exploded in popularity, leading to a surge in production activity in these cities, with Xi'an's "Fuxi AI Film and Television Center" hosting an average of 200 crews monthly since its opening [4][10]. - The cost of producing short dramas has increased dramatically, with production costs rising from 50,000 to several hundred thousand yuan per episode, reflecting a shift towards higher quality and more elaborate productions [10][25]. Group 2: Competitive Advantages - Xi'an and Zhengzhou offer a variety of filming locations, including modern office spaces and historical sites, which are often available at lower costs than those in Hengdian [27][30]. - The availability of a large pool of local talent, including university students and part-time workers, allows for significant cost savings in casting and crew [9][30]. - The emergence of specialized short drama filming bases in these cities has streamlined production processes, enabling rapid turnaround times for filming and editing [24][30]. Group 3: Market Trends - The short drama market is projected to grow significantly, with estimates suggesting it could reach 63.43 billion yuan by 2025, prompting cities like Hangzhou and Chongqing to invest in local production facilities [30][31]. - The phenomenon of "cash dramas," which require lower initial investments and shorter production times, has attracted many new entrants to the industry, further intensifying competition [14][19]. - The rise of short dramas has not only revitalized traditional filming locations but has also created new job opportunities for local residents, contributing to the economic development of these regions [30].