全球首家女子体育酒吧：一个玩笑，做成百万美元生意

Core Insights - The Sports Bra is the world's first sports bar dedicated exclusively to women's sports, which opened in Portland, Oregon, in 2022 and achieved profitability within its first year [4][6]. - The bar plans to expand to four cities across the U.S. by 2026, funded by the 776 Foundation, founded by Alexis Ohanian, who is also known for his connection to tennis star Serena Williams [6][7]. - The women's sports market is projected to exceed $15 billion globally by 2030, indicating a growing commercial interest in women's sports [6]. Expansion Plans - The Sports Bra will open locations in Boston, Indianapolis, Las Vegas, and St. Louis, targeting cities with strong women's sports cultures [11]. - The initial investment for opening a franchise ranges from $310,000 to $950,000, including a franchise fee of $55,000 [8]. - The franchise model emphasizes selecting local operators who are familiar with their communities and can connect with local women's sports teams [9]. Operational Strategy - Each franchise will maintain 85% consistency with the original bar's branding, including decor, menu, and event content, while allowing for 15% local customization [9]. - The bar actively engages in local women's sports events, fostering a community centered around women's athletics [9]. Business Model and Revenue - The Sports Bra has generated revenues of approximately $1.08 million in 2023 and $1.09 million in 2024, demonstrating sustained profitability [19]. - The bar has diversified its revenue streams by launching its own merchandise and hosting significant events, including discussions on women's sports expansion [19]. Market Trends - The number of similar women's sports bars in the U.S. is expected to grow by 300% by the end of 2025, indicating a rising trend in this niche market [21]. - Successful operation of women's sports bars hinges on engaging local women's sports teams and creating a loyal customer base through community involvement [21][22]. Challenges and Considerations - Despite the success of The Sports Bra, challenges such as high operational costs and reliance on popular events remain prevalent in the industry [21][23]. - The sustainability of women's sports bars is uncertain, as evidenced by the short-lived existence of similar establishments in other regions [23].