第一财经·2025-11-01 12:19Core Insights - The article highlights the significant differentiation in sales performance among new energy vehicle (NEV) companies during October, with Li Auto facing notable declines while others like Leap Motor and Xiaopeng achieve record deliveries [3][4][5]. Sales Performance - Leap Motor delivered over 70,000 vehicles in October, achieving a year-on-year growth of over 84% with total deliveries reaching 70,289 units [3][5]. - Xiaopeng and NIO both surpassed 40,000 deliveries, marking their historical highs with deliveries of 42,013 and 40,397 units respectively [4][5]. - Li Auto's deliveries fell to 31,767 units, a decrease of 6.43% month-on-month and 38.25% year-on-year, making it the only NEV company with a delivery progress below 50% of its annual target [5][6]. Market Positioning - The new energy vehicle market's first tier now has a monthly sales threshold of 40,000 units, which includes Leap Motor, Hongmeng Zhixing, Xiaopeng, NIO, and Xiaomi, while Li Auto has been excluded from this group [5][6]. - Traditional automakers' NEV brands, such as Zeekr and Deep Blue, also showed strong performance, with Zeekr's monthly sales exceeding 60,000 units for the first time [9][10]. Industry Trends - The article notes that as subsidies for new energy vehicles decline, companies that have not gained competitive advantages in scale will face tougher challenges in the coming year [10]. - Leap Motor's CEO emphasized the long-term nature of the automotive industry, indicating that continuous improvement and leveraging strengths are essential for success [10].