二线城市演唱会崛起，常州、山西火热出圈

Core Insights - The concert market in China is shifting from first-tier cities to second-tier cities, with ticket sales for large concerts in second-tier cities expected to rise from 56.2% in 2023 to 61.9% in 2024 [1][5] - The report highlights that cities with strong cultural demand and youthful consumer power are becoming focal points for the concert market [3][6] Market Trends - The 2024 concert market report indicates that the number of large concerts in second-tier cities will increase from 56% in 2023 to 62.4% in 2024, while first-tier cities will see a decline in both ticket sales and concert numbers [1][5] - Cities like Chengdu, Hangzhou, Chongqing, Nanjing, Wuhan, and Suzhou are leading the ticket sales for large concerts in 2024, with Hangzhou, Suzhou, and Taiyuan making significant gains [5][6] Factors Influencing Market Growth - Government support and policy initiatives are crucial for promoting concert economies, as seen in Changzhou's financial incentives for large events [6][7] - Strong local cultural consumption and disposable income levels are essential, with Hangzhou ranking in the top ten for per capita spending and income [6][7] - Infrastructure and location advantages, such as efficient transportation networks and modern venues, are vital for hosting high-profile events [6][7] Unique City Characteristics - Taiyuan, despite its economic disadvantages compared to major cities, is leveraging its cultural resources to attract concert-goers [6][7] - The success of events like the Dao Lang concert in Taiyuan demonstrates the importance of local engagement and unique experiences to build a positive reputation [7][9] Integration of Culture and Events - The concert economy is increasingly focused on creating unique music brands and integrating them with local cultural resources [9][10] - Taiyuan's strategy includes deep integration of concert activities with local IPs, enhancing the overall experience for attendees [9][10] Emerging Music Festival Trends - Changzhou is making strides in the music festival sector, with significant ticket sales and attendance figures, indicating a robust market presence [10] - The Taohuawan Music Festival is set to generate substantial revenue and attract a large audience, showcasing the city's growing influence in the music festival landscape [10]