苏超落幕，谁是真正大赢家？

Core Viewpoint - The "Su Super" football league in Jiangsu has redefined the commercial logic of the sports industry, demonstrating that events can serve as leverage to stimulate comprehensive consumption rather than being mere ends in themselves [6][12]. Economic Impact - The "Su Super" has significantly boosted the Jiangsu economy, with a total service revenue of nearly 380 billion yuan across tourism, transportation, dining, accommodation, and sports, marking a 42.7% year-on-year increase [7]. - The event has transformed ticket sales into a starting point for broader consumption, with a 1 yuan ticket leading to 7.3 yuan in surrounding consumption [6][12]. Audience Engagement - The league attracted a record audience of 62,329 at the finals, with over 2.4 million attendees and more than 2 billion online views throughout the season [6]. - The event's popularity has led to a shift in sponsorship strategies, expanding from 6 local sponsors to over 30 national brands, creating a diverse sponsorship ecosystem [9]. Cultural and Community Integration - The league has fostered community engagement by integrating local businesses and tourism, with cities hosting events like food markets and cultural exhibitions on match days [6][9]. - The "Su Super" has also become a platform for attracting foreign investment, with events designed to showcase the region to international business leaders [11]. Methodological Innovation - The league combines grassroots participation with professional standards, featuring a diverse player base and innovative operational practices, such as the use of VAR technology and centralized ticketing systems [15][18]. - The event has established clear commercial boundaries to maintain its community-focused ethos while ensuring sustainable operations [17]. Broader Implications - The success of "Su Super" has inspired similar initiatives across various provinces, with local leagues emerging that emphasize market-driven innovation and community engagement [21]. - However, challenges remain for other regions, including economic disparities and logistical issues, which may hinder the replication of "Su Super's" success [22]. Future Outlook - The ongoing development of local sports events is seen as a potential engine for regional growth, with a focus on nurturing local talent and creating sustainable economic ecosystems [23][24]. - The increasing demand for diverse cultural and sporting experiences is expected to drive further growth in the sports economy, moving beyond mere commercial ventures to become integral to community life [25].