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赞助商魔咒?苏超落幕!阿里军团和京东双双押空?
新浪财经·2025-11-02 08:00

Core Viewpoint - The inaugural Suzhou Super League (苏超) concluded with Taizhou team winning the championship, highlighting the impact of sponsorships from major companies like Alibaba and JD.com, despite their sponsored teams not performing well in the tournament [2][5]. Sponsorship Analysis - The Suzhou Super League had a total of 42 sponsors, with the top eight teams attracting significant sponsorships, particularly Nanjing team with 33 sponsors [2][5]. - Taizhou team, which won the championship, had only 2 sponsors (Deep Blue Auto and Buick), contrasting with other teams that had many more sponsors [7][8]. - Teams sponsored by Alibaba's various platforms (e.g., Huabei, Alipay) did not perform as expected, with Wuxi team finishing 4th and Xuzhou team 5th [6][8]. Economic Impact - The league generated approximately 38 billion yuan in revenue from tourism, transportation, dining, accommodation, and sports, showing a year-on-year growth of over 40% [8]. - The event attracted significant social media attention, with 171 trending topics related to the league on Weibo, accumulating a total reading volume of 2.934 billion [8]. Attendance and Engagement - The league recorded a total attendance of 2,433,339 across 85 matches, with an average of 28,628 attendees per match, and a record attendance of 62,329 during the finals [9]. - The high attendance figures surpassed those of professional leagues, indicating strong public interest and engagement in the event [9]. Future Considerations - To maintain the league's reputation and enthusiasm among teams, organizers and sponsors need to invest more time and resources into evaluating teams and expanding commercial mechanisms [9].