中国基金报·2025-11-02 12:05Core Viewpoint - The wealth management market in China is experiencing rapid development, driven by market expansion, upgrading investment demands, and favorable policies, positioning China as the second-largest asset and wealth management market globally [3][4]. Market Development - China's wealth management market is in a golden period with significant growth potential, supported by a large and stable client base. The number of high-net-worth individuals (HNWIs) in mainland China has reached 470,000, accounting for 20% of the global total [3][4]. Changing Investor Demands - There is a shift in wealth management demands among Chinese investors towards diversified and professional asset allocation. Investors are moving from traditional savings to more varied investment strategies, seeking global and diversified asset allocation [4][6]. Asset Allocation Trends - Recent surveys indicate that global respondents have reduced cash holdings by nearly 40% and increased investments in alternative assets and gold, with the allocation to these assets doubling. High-net-worth individuals are increasingly interested in international asset allocation, family wealth succession, tax planning, and global lifestyle management [6][8]. Impact of Global Market Conditions - The dual impact of ongoing market volatility and a low-interest-rate environment is reshaping asset allocation strategies. Investors are shifting from traditional safe assets to higher-risk financial investments, reflecting a demand for higher returns [8][9]. Wealth Management Strategies - Wealth management institutions need to enhance investors' understanding of diversified and global asset allocation, offering a wide range of product choices and digital tools. They should also assist in risk management through diversified models to achieve better returns [9][10]. HSBC's Strategic Initiatives - HSBC aims to become the preferred international wealth management institution for affluent and high-net-worth clients in mainland China. The bank is upgrading its wealth management services and expanding its footprint in major cities, with new flagship wealth management outlets [10][12]. Cross-Border Investment Opportunities - There is a growing demand for cross-border investment services among Chinese investors, with over half of respondents planning to increase investments in overseas markets. HSBC is leveraging its international service capabilities to facilitate global asset allocation for clients [12][14]. Digital Transformation in Wealth Management - The application of AI and digital tools is central to enhancing customer experience in wealth management. The rapid adoption of technology in mainland financial institutions is changing investor behavior and improving service delivery [14][15].