这个双十一，超低价名酒少了

Core Viewpoint - The "Double Eleven" shopping festival has seen a subtle shift in the white liquor price war, with prices continuing to decline and promotional efforts from e-commerce platforms being notably subdued compared to previous years [1][2]. Group 1: Price Trends and Promotions - White liquor prices have reached new lows on various e-commerce platforms, with many well-known brands experiencing a decline in sales performance during the third quarter [1][2]. - Compared to the "618" shopping festival, the promotional efforts during "Double Eleven" have been less aggressive, with reduced subsidies and a shift in focus towards other product categories [1][4]. - Major liquor companies like Moutai and Wuliangye have adopted a more aggressive stance, emphasizing authorized sales channels and warning against unauthorized purchases [1][10]. Group 2: E-commerce Strategies - E-commerce platforms such as Meituan have significantly reduced their promotional efforts for liquor categories during "Double Eleven," shifting their focus to a broader range of products [6][7]. - The promotional strategies have changed, with platforms moving from aggressive low-price tactics to a combination of discounts and coupon packages, effectively raising the threshold for subsidies [6][7]. - The overall subsidy strategy has been reassessed by several instant retail platforms following a previous round of aggressive discounting, leading to a decrease in the availability of low-priced liquor [7][9]. Group 3: Market Dynamics and Consumer Behavior - The ongoing decline in white liquor prices is attributed to a lack of strong demand and a decrease in consumer interest in high-end brands [9][10]. - Many liquor companies are now focusing on maintaining a stable pricing structure to protect their distribution channels and ensure reasonable profits for their partners [10][11]. - The transparency of pricing in the white liquor market has led to a shift in consumer behavior, with some returning to authorized channels for assurance of product authenticity [11].