中国游戏，正在“攻占”日本

Core Viewpoint - The Japanese gaming industry, once a global leader, is now facing significant challenges as Chinese companies gain a strong foothold in the market, particularly highlighted by the recent Tokyo Game Show (TGS) 2025 where Chinese firms dominated participation and popularity [3][4][5]. Group 1: Japanese Gaming Industry Decline - The Japanese gaming market, historically seen as a closed fortress, is experiencing a decline due to its insular nature and inability to adapt to global trends [7][19]. - The market share of Japanese games in the global gaming industry has decreased from 70% in 1995 to 30% in 2009, indicating a significant loss of influence [19]. - The aging population in Japan, with 29.4% of the population over 65 years old, is contributing to a shrinking user base and a lack of innovation in the gaming sector [25][26]. Group 2: Rise of Chinese Gaming Companies - Chinese games, such as "Genshin Impact," have successfully penetrated the Japanese market, with significant revenue generation, marking a turning point for Chinese firms in global gaming [28][30]. - The success of Chinese games is attributed to superior technology and innovative gameplay, contrasting with the traditional approaches of Japanese developers [30][31]. - Chinese companies are effectively leveraging high-quality graphics and engaging gameplay to attract Japanese gamers, who are increasingly open to new gaming experiences [31][36]. Group 3: Market Dynamics and Consumer Behavior - The shift in consumer behavior in Japan, with a growing preference for mobile and service-oriented games, is reshaping the gaming landscape [22][24]. - The traditional gaming audience in Japan is evolving, with younger players gravitating towards free-to-play models and mobile gaming, further challenging local developers [22][25]. - The high loyalty and retention rates of Japanese gamers present an opportunity for Chinese companies to capitalize on, as they introduce innovative gaming experiences [36][37].