黄金钻石税收政策大变！连连涨价的金镶钻还会再涨吗？

Core Viewpoint - The recent adjustments in tax rates for gold and diamonds are expected to directly impact the pricing strategies of leading jewelry brands, particularly those promoting diamond-studded gold products. The announcement of these tax changes has created a sense of urgency and uncertainty in the market, especially with the sudden implementation of the gold tax policy on November 1, 2023 [3][7]. Tax Policy Changes - The announcement from the Ministry of Finance and the State Administration of Taxation regarding gold tax policies was released on October 29, 2023, and is effective from November 1, 2023, until December 31, 2027. This announcement also repeals previous tax regulations from 2002 and 2008 [3][7]. - The new tax policy categorizes gold usage into investment and non-investment types, with more significant tax adjustments for non-investment purposes. Non-investment gold transactions will be exempt from VAT and can issue ordinary invoices, allowing buyers to deduct 6% of the invoice amount as input tax [7][15]. Market Reactions - Initial observations from jewelry stores in South China on the day of the new tax policy's implementation indicated that the price adjustments had not yet been reflected in the products available for sale [8][10]. - Leading jewelry brands, such as Chow Tai Fook and Lao Pu Gold, have been pushing fixed-price gold products, which are not directly tied to fluctuating gold prices. These products have shown strong revenue-generating capabilities, as evidenced by Chow Tai Fook's recent financial performance [8][10]. Industry Impact - The new tax policy is expected to have a cascading effect on the entire gold industry supply chain, particularly affecting wholesalers and retail stores. The increase in tax burden on raw materials will likely compel retailers to raise prices [10][12]. - The potential rise of gold processing shops is anticipated, as consumers may seek to purchase investment-grade gold directly from banks and then process it independently, circumventing the new tax implications [12][15]. Consumer Behavior - Despite the uncertainty surrounding price adjustments due to the new tax policies, consumer interest in gold-studded products remains high, with significant foot traffic observed in stores on the policy's implementation day [10][12].