创业邦·2025-11-03 00:11Core Viewpoint - The article discusses the global expansion strategy of Insta360, emphasizing the importance of digital transformation and collaboration with SAP to navigate the complexities of international markets and enhance operational efficiency [3][4]. Group 1: Global Market Strategy - Insta360 has achieved an 85% market share in the global panoramic camera market, maintaining its position as the leader for eight consecutive years [3]. - The company shifted its focus to overseas markets in 2016 to escape intense domestic price competition, launching the Insta360 Nano, which gained significant popularity [3]. - The brand's success is attributed to its understanding of the deep-seated human need for "recording and sharing," which has allowed it to connect with a diverse user base [9]. Group 2: Collaboration with SAP - The partnership with SAP is not merely a system upgrade but a rethinking of growth strategies for innovative companies, focusing on how digitalization can drive actual results [4]. - SAP, a veteran in enterprise management and commercial AI, supports 98% of the world's top 100 companies, providing a robust foundation for global business operations [3]. - The collaboration aims to build a solid and efficient digital infrastructure to support Insta360's global operations [3]. Group 3: Insights from Experts - Experts from Deloitte and SAP discussed the necessity for Chinese companies to build core competencies and differentiate themselves in overseas markets, advocating for a collective approach to globalization [11]. - The importance of brand storytelling and enhancing service experience to escape low-price competition was highlighted as crucial for companies targeting direct consumers [11]. - SAP emphasized the need for a unified digital platform to manage global operations effectively, integrating various business functions from marketing to finance [19]. Group 4: Financial Management Challenges - Insta360's financial management faced challenges due to global business expansion, particularly in data integration and cost control across different countries [13]. - The introduction of SAP systems has helped Insta360 create a unified platform to address varying accounting standards and regulations globally [13]. - Financial roles in companies are evolving beyond traditional accounting to encompass operational, compliance, and strategic responsibilities [23]. Group 5: Future Directions - The discussions at the "Walk into Insta360" salon provided insights into the challenges and strategies for Chinese brands going global, suggesting a clear path forward for future expansion [25]. - The emphasis on brand innovation and a global operational perspective is seen as essential for Chinese brands to establish a new era on the world stage [25].