【乘联分会论坛】2025年9月乘用车区域市场流向分析

Core Viewpoint - The article discusses the structural changes in the Chinese automotive market, highlighting the strong growth in the northern regions compared to the southern regions, driven by government policies and consumer preferences for economical and electric vehicles [2][5]. Group 1: Regional Market Trends - The automotive market is characterized by a "strong north, weak south" trend, with northern markets showing significant growth, particularly in Northeast and Central regions [3][5]. - In September 2025, the northern market's share increased by 0.2 percentage points compared to the previous year, and by 5.7 percentage points compared to 2022 [4][5]. - The Northeast region has shown continuous growth, maintaining a high market share of 6.4% in September 2025 [4][5]. Group 2: Policy Impact on Market Structure - Government subsidies have encouraged the growth of low-end and economical vehicles, particularly benefiting A00 and A0 class electric vehicles in northern regions [2][5]. - The "Two New" subsidy policy has been effective in promoting the adoption of small electric vehicles, reflecting the policy's fairness [2][5]. Group 3: Vehicle Category Market Structure Changes - The SUV segment has seen strong growth, especially in the central and western regions, while the eastern regions show weaker demand for SUVs [8][9]. - The demand for traditional fuel vehicles remains high in the northern and central regions, with fuel vehicles accounting for about 60% of the market [9][10]. Group 4: New Energy Vehicle Structure Analysis - New energy vehicles, particularly pure electric and plug-in hybrids, have shown strong performance, with significant growth in the northern regions [9][10]. - In regions like Hainan and Guangxi, the penetration rate of new energy vehicles has reached around 60%, indicating robust growth [10][11]. Group 5: Economic Vehicle Structure Changes - The article notes that the majority of regions benefit from subsidies for economical vehicles, which have become the mainstay of the market due to their affordability [11][12]. - The structure of vehicle categories is shifting towards more economical options, with a notable increase in the share of A0 and A class vehicles [11][12].