又一知名巨头官宣造车，概念车官图公布

Core Viewpoint - Sharp has announced its entry into the electric vehicle market with the launch of its first pure electric MPV, LDK+, set to debut in 2027, aiming to leverage its home appliance sales channels for distribution [3][5]. Group 1: Product Overview - The LDK+ is designed as a pure electric MPV, featuring a distinctive front design with integrated LED headlights and a unique visual identity through its grille [5]. - The interior includes a flat floor design, rotatable driver seats, and a control console with foldable tables, accommodating three passengers in the rear with ambient lighting [5][6]. - The vehicle is equipped with Sharp's AIoT platform, enabling smart connectivity with home appliances and supporting V2H (Vehicle-to-Home) functionality, solar integration, and home battery systems [6]. Group 2: Market Context and Financial Performance - Sharp's move into the electric vehicle sector follows a decline in its home appliance business, with a reported net loss of 149.98 billion yen for the fiscal year 2023 and a 7% revenue decline for fiscal year 2024 [7][8]. - Despite the challenges, Sharp's CTO expresses optimism about the electric vehicle market, particularly in Japan, where the penetration rate is only 1%, indicating significant growth potential [8]. Group 3: Industry Perspectives - Industry analysts express caution regarding Sharp's entry into the automotive market, citing a lack of technical expertise and the company's declining performance in its core home appliance business [8].