胖改红利下的盒马们，把区域商超逼到墙角

Core Viewpoint - The article discusses the competitive landscape in the retail sector, particularly focusing on the impact of Hema Fresh's expansion on traditional supermarkets and the strategies employed by these supermarkets to adapt to the changing market dynamics [6][11][29]. Group 1: Hema Fresh's Market Strategy - Hema Fresh has rapidly expanded its presence, planning to open at least 206 new stores in 2025, with 41.75% located in second-tier and lower cities [11][20]. - The company has adopted a dual business model, utilizing Hema Fresh stores for brand establishment in new cities and Super Hema for community-focused retail, particularly in lower-tier markets [20][23]. - Hema Fresh's strategy includes leveraging existing commercial spaces left vacant by traditional supermarkets, enhancing its market penetration [23][24]. Group 2: Challenges for Traditional Supermarkets - Traditional supermarkets are facing significant challenges, with at least 782 stores expected to close in 2024, and 13 out of 13 listed supermarket companies reporting revenue declines [12][28]. - The competition from Hema Fresh has led to a drop in sales for some local supermarkets, with reports of declines exceeding 30% in certain areas [11][12]. - Many traditional supermarkets are now closing underperforming stores to make way for new business models, with companies like Yonghui and Jiajiayue shutting down multiple locations [12][14]. Group 3: Adaptation Strategies of Traditional Supermarkets - In response to Hema Fresh's expansion, traditional supermarkets are enhancing their online presence and improving product offerings to retain customers [25][28]. - Local supermarkets are leveraging their established relationships with local farmers to provide fresher products and cater to local tastes, which is a competitive advantage against Hema Fresh [25][26]. - Some supermarkets are adopting innovative practices, such as dynamic inventory management and increasing their private label offerings to improve profitability [27][28]. Group 4: The Evolving Retail Landscape - The retail sector is experiencing a multi-format competition, with various new retail formats like membership stores and discount supermarkets emerging and capturing market share [29][30]. - The competition is reshaping the retail ecosystem, with traditional supermarkets learning from new retail models while new entrants adapt to local market needs [29][30]. - Ultimately, the success in the retail industry will depend on the ability to understand consumer needs and maintain product quality [30].