知名潮牌突然宣布：将关闭中国全部门店

Core Viewpoint - Mardi Mercredi, a South Korean designer brand, is closing all its physical stores in China and ceasing operations of its mini-program mall as of October 31, 2025, due to business optimization adjustments [3][4]. Group 1: Store Closures and Online Operations - The brand's physical stores in major cities like Beijing, Shanghai, and others have been clearing out inventory as part of a large-scale withdrawal from the market [3]. - Despite the closure of physical stores, the online flagship store will continue to operate, and customer service for online purchases will remain unaffected [3][10]. - The brand's mini-program mall will stop operations, and the membership system will also be terminated, requiring members to transfer their points to new brands by the deadline [4][7]. Group 2: Brand Management and New Initiatives - The Chinese agent for Mardi Mercredi, Mandoia (Shanghai) Brand Management Co., Ltd., stated that the closure is part of a strategy to focus on new brands like Raive and Rest&Recreation [3][10]. - Mandoia was established in March 2022 and is involved in brand management and retail across various sectors, including fashion [3]. Group 3: Brand Background and Market Presence - Mardi Mercredi was founded in 2018 by designers Park Hee-mook and Lee Soo-hyun, with a style that leans towards casual French fashion [11]. - The brand entered the Chinese market in 2022 and opened its first pop-up store in Shanghai in April 2023, targeting a demographic of young adults [11]. - The brand has faced challenges with counterfeit products in the Chinese market, which has affected its operations [10].