立科研、顺自然、践公益 | 溪木源持续书写美妆长期主义答卷

Core Viewpoint - The article highlights the commitment of the beauty brand Ximu Yuan to sustainable development and environmental friendliness, as evidenced by its recognition at the 2025 ESG Forum and its innovative practices in the beauty industry [1][3]. Group 1: Research Strength - Ximu Yuan focuses on scientific research as the core driver of sustainable development, choosing a "slow track" of innovation over the fast-paced industry competition [4]. - The brand has developed a proprietary soothing ingredient, Shuminan™, which is 5.67 times more effective than traditional soothing agents, and has received the "China Cosmetics Technology Innovation Award" [5][8]. - Ximu Yuan has accumulated 404 patents, including 160 invention patents, and has published 52 papers in SCI and core journals, establishing a comprehensive research system [8][9]. Group 2: Natural Practices - The brand's philosophy of "taking from nature and giving back to nature" is integrated throughout its supply chain, from raw material selection to packaging [10]. - Ximu Yuan uses eco-friendly packaging sourced from sustainable forests and promotes recycling through initiatives like "empty bottle regeneration" [10]. - The company actively reduces its environmental impact by optimizing production processes and responding to national carbon reduction goals [10]. Group 3: Public Welfare Initiatives - Ximu Yuan has established a system of public welfare that encourages consumer participation, exemplified by its "Return to Nature Plan" which has won the "Southern Public Welfare Communication Award" for three consecutive years [11][14]. - The brand engages in various ecological restoration projects, such as reforestation and waste cleanup, involving over a million users in environmental protection activities [15]. - Ximu Yuan also contributes to social responsibility through educational support and disaster relief efforts [17][18]. Group 4: Industry Impact - Ximu Yuan's practices serve as a valuable model for the beauty industry, emphasizing that true brand value lies in contributions to society and the environment, not just market share [20]. - The brand aims to become a respected, industry-leading beauty enterprise, inspiring more domestic brands to join the sustainable development movement [20].